01. Logos I began working on for the Medical Photography Department at Newcastle Hospital. I was trying to implicate the focus on photography through subtle and minimal imagery without trying to strongly suggest what it actually is. Following a crit and one-on-ones with lecturers I was told that my designs are too 'trendy' for something like this. I agreed. I was also advised to experiment with colour and to develop the iconography of the lens aperture into something more dynamic and maybe abstract. I thought I was on to a winner here and was close to having a final logo, so I'm glad this advice was been given as I knew it wasn't quite there yet. 02. After developing the aperture icon into something a little more abstract, adding colour and changing the typeface last minute, I ended up with this logo. The focus on camera parts was a popular choice in class so maybe the client will see a lot of similar submissions, but I'm happy with what I ended up with.
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